A personal brand is more than an image. More and more long since the same created, calculated on the first impression of the external image on authenticity, conformity with values and internal needs. Building good self-knowledge. Who we are, what we like, what we consider important … The basis is coherent, not created for every premise, which in an unobtrusive way presents the world. Good to remember; To reduce identity, self-awareness and sincerity are needed, especially in relation to oneself. Minimum time “first time”, may turn out to be the last, it is not easy. So you will take part in a meeting with customers, genuine restrictions that may be exposed to unfortunate competition that are likely to persist in the arrangement of the waiting room, before being exposed.